Client
A global market leader in B2B demand generation and market research, offering solutions around database, customer intelligence, content dissemination & syndication, event registration, engagement assurance, opportunity creation and outcome based marketing services. Their mission is to enable marketing, media and technology companies of all sizes, to be able to realize their cross-vertical sales and marketing potential.
Industry
Media and Marketing, Consulting
Challenge
The Client had been using a mix of processes, technologies and data acquired over a decade. Multi-source data was structured differently, housed in a mix of legacy and modern systems, resulting in data that was difficult to interpret, repurpose, analyze and align with business needs. Productivity of global teams was struggling due to this. Additionally, management struggled to get a multi-function view of the business in real-time with varying levels of granularity causing indecision on priority of issues
Solution
A system that would homogenize data from disparate sources, integrate backend databases, modernize and blend interfaces across platforms to ensure sales teams could capture leads, record activities and synchronize globally to enrich the sales funnel. Collaborating with the client’s core teams, XTS conceptualized the architecture, tech stack and developed & deployed the end-to-end solution.
Benefits
Reduction in average invoice to payment cycle
increase in positive email responses
Increase in positive dial-outs and response over calls
Lesser email bounce-backs
Increase in total dial-outs
OPERATIONAL EXCELLENCE. 5X PRODUCTIVITY. FASTER REVENUE RECOVERY.
Client-Speak
“Partnering with XTS significantly increased our productivity, CSAT & revenues. Their contribution and services are amazing” CTO & Co-Founder, Global B2B Demand Gen Leader