Client
A media publication and digital marketing services provider. With a global footprint, the Client has emerged as a go-to repository for 700+ brands and 50+ agencies. Founded and shaped by industry veterans, the Client enhances the traditional B2B lead generation and nurture cycle, influencing how sales, marketing, and demand generation leaders execute their content syndication, editorial, and associated online marketing campaigns. They research and publish highly curated content targeted for Marketing, Technology, HR, Sales, FinTech and AI leaders.
Industry
Media and Publishing
Challenge
The client had added new entities in phases, targeting specific segments and creating tailored strategies for each, including content, publishing processes, infrastructure, and tools. This resulted in an inconsistent, unplanned overall setup and CMS deployment, with critical aspects like performance, security and optimization often overlooked.
Solution
XTS conducted an in-depth analysis, optimized website performance, enhanced security protocols, and established regular maintenance practices. These measures streamlined IT operations, reduced manual intervention, and provided a scalable framework to support the client’s growth.
Benefits
Reduction in page load
time.
Reduction in security
incidents.
Reduction in system
downtime.
More traffic supported
with same infra cost.
Improvement in database
response times.
Reduction in
login related issues.
Reduction in manual
intervention.
Improvement in resource
allocation efficiency.