Strategy

Explore the contrasting yet complementary paths India and China are taking in the global AI landscape. This blog unpacks how India’s grassroots ingenuity and real-world deployment meet China’s visionary infrastructure and foundational AI ambitions. From WhatsApp-based AI in rural India to China’s cost-effective GPT-scale models, discover how each nation is reshaping the AI era on its own terms. With real-world examples, nuanced perspectives, and strategic insights, this is a must-read for anyone looking to understand the global AI race—and where the real power lies in making it work.

Explore how AI is reshaping the media industry, from real-time fact-checking and predictive news to hyper-personalized marketing and AI-powered video production. Dive into this blog to see how artificial intelligence is transforming how we create, distribute, and consume media content today.

Discover how AI is transforming the publishing industry, from enhancing storytelling with AI writing coaches to optimizing book marketing and pricing strategies. Explore how artificial intelligence is revolutionizing traditional publishing, academic research, and dynamic content creation in this insightful blog.

Discover how XTS harnessed AI and RPA to revolutionize sales and marketing. This case study showcases hyper-personalized outreach, improved response rates, and faster client engagement. Learn how automation tools can streamline your processes and drive impactful business outcomes in this insightful read.