A global market leader in B2B demand generation and market research, offering solutions around database, customer intelligence, content dissemination & syndication, event registration, engagement assurance, opportunity creation and outcome based marketing services. Their mission is to enable marketing, media and technology companies of all sizes, to be able to realize their cross-vertical sales and marketing potential.
Media and Marketing, Consulting
The Client had been using a mix of processes, technologies and data acquired over a decade. Multi-source data was structured differently, housed in a mix of legacy and modern systems, resulting in data that was difficult to interpret, repurpose, analyze and align with business needs. Productivity of global teams was struggling due to this. Additionally, management struggled to get a multi-function view of the business in real-time with varying levels of granularity causing indecision on priority of issues
A system that would homogenize data from disparate sources, integrate backend databases, modernize and blend interfaces across platforms to ensure sales teams could capture leads, record activities and synchronize globally to enrich the sales funnel. Collaborating with the client’s core teams, XTS conceptualized the architecture, tech stack and developed & deployed the end-to-end solution.
Reduction in average invoice to payment cycle
increase in positive email responses
Increase in positive dial-outs and response over calls
Lesser email bounce-backs
Increase in total dial-outs
Our clients’ words reflect the trust we’ve earned — and the transformation we’ve delivered. Explore how our tech solutions have powered their growth, strengthened their platforms, and brought bold ideas to life.
