An international pizza restaurant chain with a wide-ranging menu, competing with the likes of Dominos and other major international pizza chains. With a mix of QSR, Dine-in and Delivery, they employ multiple channels across many cities to serve a wide range of pizza lovers.
Hospitality, Restaurant, E-commerce
The Client faced depleting profit margins due to dependence on food aggregators for business. Lack of direct consumer outreach gave aggregators control over prices & margins. The client wanted to own online sales channels to increase brand visibility, sales and profitability while keeping the offering and prices unchanged for customers. Dependence on aggregators also limited the Client’s vision of a hyper-personalized experience for customers.
XTS conceptualized the architecture, choice of Shopify and associated tech stack to develop the end-to-end E-commerce solution: a platform that delivered a hyper-personalized & engaging CX with a much-needed SEO/SEM boost, efficient order fulfilment and business integration. Third-party tools were integrated to ensure order and delivery management was aligned with the Client’s business channels including online, dine-in and QSR. Unified financial reporting, tracking and dashboards were added features of the solution developed.
increase in overall visibility of the brand.
increase in website traffic.
more 5-star reviews by customer due to more product customizations and
individual loyalty/coupon management
increase in sales through the Shopify portal thus substantial saving in
commissions paid to aggregators.
increase in profitability.
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